When potential customers are researching you online, they're getting to know you through the content on your website. So understandably, many of them might be skeptical or hesitant to trust you right away.
To prove the value of what you have to offer, why not let your happy customers do the talking?
To generate these glowing testimonials, you need to know who your happy, successful customers are — and that's where collecting and analyzing customer feedback comes in.
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Once you've found those customers and collected their reviews, it's time to turn that enthusiasm into effective, affordable marketing materials. Read on for a closer look at what makes a great testimonial.
Table of Contents
- What is a testimonial?
- How To Write a Testimonial
- 10 Different Types of Testimonials
- Testimonial Design Best Practices
- 11 Testimonial Examples
- What elements make a good testimonial page?
- 14 Testimonial Page Examples
What is a testimonial?
A testimonial is an honest endorsement of your product or service that usually comes from a customer, colleague, or peer who has benefited from or experienced success as a result of the work you did for them.
But effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your target audience and the people who could also potentially benefit from the work you do in the future.
That's why great testimonials also tell a story.
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25 Testimonial Page Examples
Get inspired by these 25 testimonial page examples from companies like:
- Hotjar
- Asana
- PandaDoc
- And more!
Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action.
Plus, having a testimonial page serves as yet another indexed page on your website. It contains content covering product features, pain points, and keywords your marketing team is trying to rank for in search.
Testimonials come in different formats, but there are a few distinct qualities that all good testimonials have. Let's explore the elements you should look for when considering which testimonials to use.
Here's how to write a testimonial that inspires and motivates readers.
How To Write a Testimonial
- Be authentic.
- Keep it short and direct.
- Be specific.
- Personalize it.
- Make it conversational.
Each of these qualities is essential for inspiring readers and, when done properly, can help you motivate clients to take the desired action.
Be authentic.
Although testimonials are easy to fake, your readers will likely know when an opinion is genuine or not. An authentic testimonial will show how the customer's problem and how your product/service improved the customer's life.
When potential customers read testimonials, they're stepping into the person's shoes in the testimonial and see themselves using your product. An authentic testimonial is virtually impossible for a marketer to recreate.
Keep it short and direct.
People are busy, and long testimonials look daunting to read. Therefore, keep your testimonials two or three paragraphs in length at most.
When a customer testimonial is short and direct and includes action-centric words that capture emotions, it motivates visitors to keep reading.
Be specific.
A specific testimonial avoids the use of cliches like "it was great" and similar ambiguous phrases that don't really mean anything.
Therefore, great testimonials talk about specific benefits that the product provides. Using statistics is an excellent way to add details to a testimonial.
If it isn't possible to use statistics, detailing the problem and sharing a story of how the product specifically helped solve the problem is another way to create a convincing testimonial.
Personalize it.
Personalizing the testimonial makes it easier for readers to be empathetic. Adding before and after images, a company logo, or other imagery that demonstrates the value of the service or product is another way to personalize the testimonial.
Personalization is great because it helps potential customers remember the testimonial — and your product — over time.
Make it conversational.
Good testimonials are not overly formal or technical. If they're full of technical jargon, your readers will be put off and move on to reading something else. Therefore, make testimonials conversational and easy to understand.
10 Different Types of Testimonials
There are many different ways a business can display customer testimonials.
When determining the best approach for your business, it's essential to remember that different formats and mediums can have varying effects on your target audience.
You'll want to use a visual format for your potential leads and align closely with their values.
Below are the different testimonial types you can use to show off your customers' stories.
1. Quote Testimonials
Quote testimonials are ads or artwork that display positive statements about your company from a brand evangelist or a delighted customer.
An image of the person usually accompanies the quote to make the message more relatable to the target audience.
Quote testimonials demonstrate support for your product from a user with experience. This review style can be significantly more effective than traditional advertising methods, as most consumers will trust a peer over a paid actor.
In addition, you can build strong credibility with potential leads by using your loyal customers' voices to advocate for your brand's behalf.
Using quote testimonials can also be a great way to target new audience profiles.
If your company wants to attract customers of a different demographic, finding testimonials with the same profile as your new audience can help make the connection.
2. Video Testimonials
Everyone carries around a small computer in their pocket, so it's no surprise that video has become one of the most popular ways to consume content.
Wyzowl's research suggests that 87% of marketers believe video offers a positive ROI. The main reason for the positive view is because video uses visual images and audio to tell a captivating brand story that motivates viewers.
Videos are also rapidly shared and have the potential to go viral if the content is compelling enough.
Brands like Dollar Shave Club have achieved tremendous success by releasing light-hearted videos that became internet sensations overnight.
While you may not strike gold every time, one good piece of content can quickly make all the failed ones worthwhile.
3. Audio Testimonials
Audio is similar to video in how it can influence and motivate your audience.
The great benefit of audio is that it's a cost-effective way for your brand to create compelling content. You don't need an entire production crew and tons of expensive equipment to make audio testimonials.
You only need a microphone, recording software, and a quiet room to record in. With those tools, you can tell an inspiring customer story by threading different customer quotes together in one track.
Another benefit of audio content is that it can be easily shared and consumed by your customers. Unlike video, audio clips can be listened to in almost any setting and take less data to upload and share.
If executed correctly, audio testimonials can be just as effective as video but produced at a fraction of the cost.
25 Testimonial Page Examples
Get inspired by these 25 testimonial page examples from companies like:
- Hotjar
- Asana
- PandaDoc
- And more!
4. Case Study Testimonials
A case study is an in-depth analysis of a customer's experience with your company. These pieces use a more scientific approach to prove how your business played a role in the customer's success.
For example, case studies often use facts and observations to demonstrate how certain products or services benefit actual customers of your business.
One of the best benefits of case study testimonials is that it provides a potential lead with a complete customer story. This is great for B2B companies trying to convince an entire business to buy their product or service.
Leads can read the example customer story and compare it to their situation to see if your company can fulfill their needs.
5. Social Media Testimonials
Whether you like it or not, your social media channels will naturally capture customer testimonials. Social media offers instant relief for customers with strong opinions about a product or service.
A happy customer can simply take out their phone, write an emotional review, and post it for the world to see. Depending on your customer's social following, that review could potentially influence millions of people.
When you do see customers promoting your brand over social media, make sure to engage with them. Like their post and even share it if it's a compelling piece of content.
These testimonials are easy for a company to find and are easily shared with your online audience.
6. Customer Interviews Testimonials
One of the simplest ways to obtain customer feedback is to ask willing customers to provide it in an interview.
Customer interviews can be an excellent way for your business to ask customers about specific aspects of your business and how they played a role in their success.
This format lets you show off your different products and features and lets potential leads see their real-world application.
Customer interviews are a more flexible approach to testimonials because they can be portrayed over various mediums.
For example, they can be recorded and posted as a video or audio piece or transcribed to a written interview posted on your company's website and blog.
Companies often will choose one or a few of these methods to optimize the testimonial's reach.
7. Authority Testimonials
Also known as "influencer testimonials," authority testimonials are pieces of content that include a celebrity or spokesperson supporting your company.
Often this person is a significant influencer of your target audience and helps build your business's credibility.
The most effective spokespeople are the ones that share the core values of the business as well as deeply connect with the target audience.
Authority testimonials tend to be expensive, and finding the right influencer can be challenging. Still, when they succeed, these campaigns can pay dividends for your company over time.
8. Peer Review Testimonials
Peer review testimonials take advantage of customer feedback from review sites like Yelp and Angi (formerly Angie's List). These reviews can influence customers as many consumers look at these review sites during decision-making.
Peer reviews are particularly helpful for customers interacting with your business for the first time. Studies show that 52% of consumers will only buy from a business if they have four or more stars on a review site.
This is because the feedback left on these sites is from unbiased strangers who leave their honest opinions.
These reviews should be used as customer testimonials for your business because they can be quickly uploaded and shared to your company's website. They can be screenshot and posted on the home page for customers to see.
They can also be quoted and reformatted on your site. Instead of making the customer search for your good reviews, bring the reviews to them and prevent navigation away from your site.
9. Blog Post Testimonials
A blog post can be an informative way of displaying customer testimonials. You can write about a customer's story in-depth and break down subtle details within the customer's journey.
It's similar to case studies, but this format allows the company to tell the customer's story from their own perspective.
The post can be written by someone who works for your company, or you can hire a guest writer to compose the post. The benefit of hiring an external writer is that the piece will appear less biased to the readers.
Once completed, the post can be shared either on your blog or on another blog that's popular in your industry.
25 Testimonial Page Examples
Get inspired by these 25 testimonial page examples from companies like:
- Hotjar
- Asana
- PandaDoc
- And more!
10. Press Review Testimonials
For growing companies, getting your business featured in the news (for the right reasons) is a big accomplishment.
Nowadays, being on the news means that millions of people can potentially see your product or service, which can significantly improve brand awareness.
While getting featured by news outlets can be difficult for your business to achieve, the payoff can result in thousands of new leads flocking to your website.
If your company is lucky enough to obtain this type of publicity, feed its success by sharing related content on your website, blog, and social media pages.
Are you feeling inspired yet? Good, but before you start crafting your customer testimonials, it's important to understand some of the best design practices.
The next section covers key design fundamentals you'll want to focus on when creating customer testimonials.
Testimonial Design Best Practices
While customer testimonials can appear in many formats, there are still some common guidelines to follow regardless of your chosen approach.
Including the following elements in your customer reviews will make your customer testimonial feel more genuine for your target audience.
1. Get inspired.
Testimonial pages should feel unique yet familiar. Often, the best ways to learn are to be inspired by successful examples. Testimonial pages are no different.
That's why we compiled a guide filled with the 25 best testimonial pages from companies we've seen online. Download the guide to get inspiration for your testimonial page.
Featured Resource: 25 Testimonial Page Examples
2. Make it visually engaging.
The best testimonials paint a picture with words so readers can understand your purchasing value. Be sure to feature testimonials with descriptive language that's enthusiastic and detailed to help convince your prospects to make a purchase.
Take your testimonial page one step further by incorporating more visual elements like images, videos, and social media feeds.
These are relatively easy ways to make testimonial content more engaging and prove to readers that the testimonial comes from a real person.
3. Make it specific.
Make sure the testimonials you feature dig deeper than "I love [brand name]!"
Choose reviews from customers who can highlight specific use cases for your product or service so readers can envision their own specific use cases that your brand could help with.
Ideally, your customers will agree to serve as case studies, and you'll be able to publish comprehensive stories with specific details which your sales team can share with prospects.
4. Keep it aligned.
Highlight testimonials that align with specific features of your product or service. Then, connect the dots for readers by linking to different product or tool pages. This allows readers to learn more about what they've just read.
All the better, if there are relevant images or demo videos you can share alongside these specifically aligned testimonials.
What do these look like in action? Check out the examples below to find inspiration for your testimonial page.
11 Testimonial Examples
- Stio's Brand Ambassadors
- Blue Apron's Instagram How-To
- Mian's LA Times Review
- Fabletics' #MyFabletics Hashtag
- Harry's Trustpilot
- Ahrefs Customer Quotes
- RokuTV Customer Testimonial Video
- BambooHR's Case Study Testimonial
- OptinMonster's Case Study Testimonial
- Marucci's Quote Testimonial
- Zendesk's Case Studies
1. Stio's Brand Ambassadors
Testimonial Type: Authority
As an outdoor clothing retailer, Stio has to establish the effectiveness of its products. One way to do this is with brand ambassadors who wear Stio products and advocate on the company's behalf.
In this testimonial, one of Stio's brand ambassadors answers interview questions about his career.
Customers will read these stories and feel inspired to do the same. Since the ambassadors are tied to Stio products, readers will naturally connect the brand and their new passion for outdoor activities.
This testimonial is highly effective because of the product carousel at the bottom. After reading a success story, the users feel like they can be like the ambassador once they purchase their gear.
A quote we love: "That the Outside is for Everyone! My passion is to support my community in getting outside."
The testimonial introduces the reader to someone they can empathize with. This testimonial has a link to a blog post that further promotes the business.
2. Blue Apron's Instagram How-To
Testimonial Type: Social Media
Testimonials don't need to be elaborate. In fact, this testimonial is great because it's easily shared via social media or the company's website. That way, the brand can engage with leads on the channels they're most comfortable using.
It's also incredibly effective because the speaker is an actual chef — and it shows you how to use the product that Blue Apron sends its subscribers. Plus, puppies always get likes.
Pro tip: For social media reviews, consider inviting an expert to showcase your products, and don't hesitate to include more informal elements like cute animals. (Ultimately, of course, it depends on your industry.)
3. Mian's LA Times Review
Testimonial Type: Press Review
Sometimes testimonials don't have to come from customers. In this example, a Los Angeles-based restaurant was given a wonderful review by a critic from the LA Times.
While these testimonials don't come every day, it's important to seize these opportunities and put this content on blast for potential leads to see.
It's also incredibly effective for a party unrelated to your business to review your product publicly.
For example, if you own a restaurant, you can potentially send pitches to editors, and if you sell a tech product, consider pitching your solution to tech publications.
These sorts of reviews not only generate buzz but offer a uniquely unbiased yet editorialized view of your offering.
A quote we love: "These are noodles with a mean streak, a potent lashing of hot chile and oil, laced with just enough Sichuan peppercorn to numb your palate, to make the next bite not just tolerable but actually kind of great."
Getting this specific testimonial from a reputable third party inspires readers to desire your offering.
25 Testimonial Page Examples
Get inspired by these 25 testimonial page examples from companies like:
- Hotjar
- Asana
- PandaDoc
- And more!
4. Fabletics' #MyFabletics Hashtag
Testimonial Type: Social Media
Fabletics leverages social media to collect testimonials from its customers. For example, it encourages customers to post themselves on their Instagram pages wearing Fabletics products and tagging "#MyFabletics."
This provides a surge of engagement for the brand's social account and creates free advertisement through customer advocacy.
This is one of the most cost-effective methods for collecting unbiased customer testimonials. You can create a hashtag and easily start promoting it on your Instagram account without paying a single dime.
What we love: Even if users don't write a lengthy caption singing praises to your product, a picture will more than say enough. The quality of the product and the user's emotion in the picture will show that your product works.
5. Harry's Trustpilot
Testimonial Type: Peer Review
As you can see in the image above, Harry's has done a great job of building up its credibility on consumer review sites like Trustpilot.
TrustPilot is a highly regarded review site — if you have a high rating there, prospective customers are more likely to trust you and your offering.
Its high rating gives Harry's a major vote of confidence. You'll rarely find a negative review, though it's worth noting that these negative reviews also lend credibility.
If all the ratings are five-star ratings, users are less likely to trust the brand because those ratings may be falsified.
This is another cost-effective option for collecting customer testimonials. Again, you can get started for free, which allows you to send up to 100 invitations to current customers and respond to reviews.
A TrustPilot account also enables you to analyze the reviews, pinpoint trends, and identify areas of improvement.
A quote we love: "How to solve my issue with my razor's lubrication strip disintegrating was explained promptly and politely. And a free pack of cartridges was sent to compensate. Excellent service."
6. Ahrefs Customer Quotes
Testimonial Type: Quote
While Ahrefs doesn't have a lot of quote testimonials on its homepage, the quotes used are catchy, specific, direct, and inspiring. In addition, the customer quotes include a floating head cut-out to add some personalization.
We love the simple format and that the featured people come from a pool of Ahrefs target market.
The testimonial featured above is from Brian Dean, Founder at Backlinko.
Backlinko is one of the biggest websites that offer SEO and backlinking services. Having the founder as an ambassador will move many readers to give Ahrefs a try.
A quote we love: "Using Ahrefs' data to plan our content strategy helped us increase visits to our blog by over 200% compared to the previous year."
7. RokuTV Customer Testimonial Video
Testimonial Type: Video
RokuTV's testimonial video focuses on several customers who love to use their product. It's simple storytelling at its best and emphasizes ease of use. The video includes on-screen text that highlights the specific benefits of the product.
8. BambooHR's Case Study Testimonial
Testimonial Type: Case Study
The big smiling picture of Angie stands out and invites readers to consider how BambooHR helped her organization. This is a real person that we'll love to trust.
The case study above focuses on the challenge, the solution, and the result. In addition, quotes from Angie are included in the content to personalize the testimonial and make it more relatable to readers.
A quote we love: "I can have training with the supervisors on how to utilize goals or assessments [in BambooHR], or how to do one-on-ones. And across the board, it's the same, no matter the location. That brings that consistency you must have with multiple branches in multiple locations."
9. OptinMonster's Case Study Testimonial
Testimonial Type: Case Study
People value your product more when an authority figure endorses it.
OptinMonster has used this to its advantage by featuring such people on its website. The OptinMonster's testimonial page showcases such high-profile authorities.
A quote we love: "We are all in on OptinMonster. It works seamlessly for us. It has allowed us to dramatically increase our email subscribers."
10. Marucci's Quote Testimonial
Testimonial Type: Quote
Quotes, like testimonials, can be fabricated. However, adding a hero image increases credibility, and that's why many companies add hero images to their testimonials.
Marucci features a quote with a hero image and a CTA on their homepage. If a visitor is interested, they can read more about Lindor's story before deciding whether to buy from the brand.
A quote we love: "Marucci's passion and investment in our sport absolutely fires me up! So excited to use Marucci bats and gloves on the field and continue to grow their presence in fastpitch."
11. Zendesk's Case Studies
Testimonial Type: Case Study
Zendesk has a dedicated customer page that contains success stories of companies that use the product.
The testimonial above works for several reasons.
First, there are quote testimonials from the main players at Tile, offering social proof to readers.
Second, the case study is also specific by highlighting the company's challenges and how Zendesk helped out.
A quote we love: "Zendesk's greatest strengths versus other solutions I've used is its simplicity and ease of customization, which lets companies create the perfect workflow for their unique situations."
Now that we've covered some individual testimonials, let's dive into some full-page examples.
25 Testimonial Page Examples
Get inspired by these 25 testimonial page examples from companies like:
- Hotjar
- Asana
- PandaDoc
- And more!
What elements make a good testimonial page?
After you've collected several valuable testimonials and have them designed the way you like, it's time to consider how you'll display them on your website.
While many companies spread testimonials throughout their site, creating a dedicated testimonial page is also a good idea.
Testimonial pages are often one of the most visited pages by potential customers.
By creating an area to showcase your client's past experiences with your organization, there's a higher likelihood of convincing a visitor to fill out a contact form.
Here are some of the most important components to include in your company's testimonial page and 14 examples to inspire your design.
Choose Headlines Carefully
Even though testimonials provide a wealth of value, many customers won't take the time to read every one you put on your testimonial page.
One way to ensure potential customers easily find the testimonials most relevant to them is to utilize descriptive headlines.
Instead of summarizing the entire testimonial into a headline, try only including the most important part. It may be a comment on a specific product or a result the customer received by working with your company.
Ultimately, you'll see better engagement rates if you keep headlines to around five to seven words.
Paint a Complete Customer Profile Picture
As stated earlier, people are more likely to buy a product if a peer has had a good experience with the company or service. One way to connect a potential customer with a current client is through a customer profile.
In your testimonials, include all the information you can about the customer — age, gender, occupation, company, etc.
The more data you can share about the person, the more likely someone visiting the page will personally connect with the testimonial.
Consider Featuring a Single Testimonial
There are many ways to organize your testimonial page, but one of the most impactful is to consider featuring a single testimonial above all the others.
For example, if one of your company's key differentiators is your team's customer service, you'll want to pick the best testimonial you have around a customer's experience.
Having the glowing review be the first thing potential clients see can help drive home that your company prides itself on delivering exceptional service.
Now, let's see how other companies utilize their pages to drive leads.
14 Testimonial Page Examples
- HubSpot
- Bluebeam
- mHelpDesk
- ClearSlide
- FocusLab
- 99designs
- Slack
- Dribbble
- BioClarity
- Kissmetrics
- Xero
- Birddogs
- REI
- Esch Landscaping LLC
1. HubSpot
On our own testimonials page, HubSpot features enthusiastic customer reviews — alongside a note if that customer switched to HubSpot from a different software brand.
That detail helps drive the points of the customer home — it takes time, money, and effort to start using completely different software into account.
What we love: The testimonials make it clear that the change was worth it for the customer.
2. Bluebeam
Many companies struggle to grab people's attention using their testimonial pages, but Bluebeamdoes a great job of catching your eye as soon as you arrive on the page.
While it's technically called a case studies page, the first thing you see is a set of project examples in the form of large, bold images that rotate on a carousel.
What we love: Scroll down, and you can also click on video case studies and view customer panels.
3. mHelpDesk
Visit mHelpDesk's testimonial page, and you'll see videos and text testimonials equipped with pictures.
Some of the testimonial videos don't have high production quality.
However, they get the message across and cover useful and relevant information — which shows you don't need to invest thousands in production to get some testimonial videos up.
What we love: In line with the theme of earning trust, the testimonial page displays awards and badges of recognition.
4. ClearSlide
One of the first things we noticed about ClearSlide's testimonial page is how creatively it's named — "What They're Saying."
It includes a smattering of quotes from customers, topped with client logos from big names like The Economist and Starwood.
Pro tip: If you have celebrities or influencers within their community, include and even highlight their testimonials on your page.
5. FocusLab
FocusLab took a unique and very cool-looking design approach to its testimonial page — which is fitting, seeing as it's a design agency. Again, it's technically a visual catalog of both previous projects and works-in-progress.
Instead of just listing client quotes, the page opts for a card-like design with interactive, rectangular elements you can click on to see the full case study — with quotes occasionally appearing in between.
What we love: Not only does FocusLab cover the challenges faced by clients and how FocusLab helped solve them, but the case studies also include some of the steps in the design process.
6. 99designs
99designs takes an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector, the page is headlined with an eye-catching video with customer reviews below it.
What we love: The page allows users to sort through customer reviews by category so they can read the ones most relevant to them.
7. Slack
Slack's customer testimonials are under a section they've called "Customer Stories," highlighting an individual company per post.
Slack uses individual testimonials to highlight key product features and how the customer used them — a genius way to give a product tour while also letting happy customers sing your praises.
What we love: Each review features a quote that summarizes how Slack helped the customer's business. From each blurb, visitors can click to learn more about the specifics of that customer case study to get even more insights.
8. Dribbble
Dribbble's testimonial page is filled with bright, happy colors and highlighted quotes. What we love about this page is how honest and straightforward the user reviews are.
It's quickly clear to a reader that these testimonials haven't been altered or edited — which lends the site a degree of authenticity and trustworthiness that might convince someone to start using the product.
Pro tip: Avoid over-editing your customer's testimonials. Otherwise, it'll sound like you wrote them, even though you didn't.
9. BioClarity
BioClarity's cruelty-free, plant-derived skincare line is about one thing: being green. Green is all over the website, and its Instagram is covered in images of people applying green serums to their faces.
In this case, pictures serve as better testimonials than words — but BioClarity still uses both.
On its results page, visitors can see photo collages of customers before and after using the product, as well as enthusiastic videos and words of recommendation — all in a soothing green theme.
What we love: Visitors can click on the reviews page to read in-depth product reviews from real customers from the results page.
10. Kissmetrics' Customer Quotes
The testimonials page for Kissmetrics features quotes from three customers who describe how the software helped them achieve their goals.
Notice how they highlight different features that Kissmetrics offers and how using the software directly impacted their business.
What we love: This is a great example of a testimonial page that showcases the brand's value.
11. Xero
Xero's testimonial page is beautifully designed and extremely user-friendly. It features detailed biographies of its customers and really makes you feel connected to their stories.
In one example, we meet Amy, who's using Xero's software and services to run her business.
Her testimonial page includes quotes, videos, and plenty of pictures showing not only how Amy uses Xero but also showing off her interests and personality as well.
This makes Amy's testimonial more relatable to Xero's target audience because it feels genuine. And, since we feel like we know Amy through her page, we're more likely to trust her testimonial.
Pro tip: Use storytelling elements to bring your customers' experiences to life.
12. Birddogs
Birddogs has a neat testimonial page that's perfectly on-brand with the company's marketing approach.
The online clothing retailer prides itself on its loud personality and encourages its customers to be laid-back, humorous, and creative. As a result, we get to read hilarious testimonials from the brand's customer base.
For example, one customer says wearing Birddogs is "like Bob Ross painting a landscape across [his] groin hinge." While it's silly and facetious, it shows how the brand can connect with its target audience.
What we love: Not only is the company's marketing taking effect on its customers, but customers are actually responding to the business on the same playing field.
13. REI
Here's a good example of a blog testimonial page for an outdoor retailer. REI uses this section of its blog to promote different benefits and uses for its products.
What we love: Customers can contribute stories, and readers can vote and comment on the posts. This structure not only starts valuable conversations about the business but also creates a community of like-minded customers.
14. Esch Landscaping LLC
At the end of the day, if you're an SMB, your testimonial page shouldn't break the bank. You don't have to build out an entirely new sector of your site to showcase your testimonials effectively.
Instead, build your testimonial page directly into your site's interface, like the example above.
Esch Landscaping has a clean, straightforward testimonial page that's integrated seamlessly into its main site. It has videos highlighting the company's work and individual quotes from clients who were satisfied with their experience.
What we love: This is an excellent example of how SMBs can execute a cost-effective testimonial page.
Create a Testimonial Page to Grow Your Customer Base
Once you've created a testimonial page, don't forget to promote it. Send it to the customers you featured, your sales staff, and even to your other customers if you think they'd be interested.
And don't forget to add a link to your testimonial page on your homepage, on your "About Us" page, or as part of your overall navigation. These testimonials will generate positive word-of-mouth and exponentially increase your customer base.
Editor's note: This post was originally published in April 2018 and has been updated for comprehensiveness.
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